Edwina is a highly skilled marketing professional with a wealth of experience in developing hands-on, innovative, multi-channel marketing strategies. With a strong background in working with healthcare professionals and research and development personnel, Edwina has played a pivotal role in developing and launching new products. Her consummate professionalism and ability to work within a matrix organization have earned her a reputation as a trusted advisor and results-driven leader. Edwina’s specific experience within the digital marketing, omnichannel, and IT systems support spheres makes her a subject expert with a proven track record of aligning strategy and needs with innovative solutions.