VISION :: Thinking

Transforming Business

	Charles Spinosa
	Promise-Based Management Using Commitments to Manage Across Units Developing Productive Customers Viral Marketing Taking an EXPANDED View of Customers' Needs Extending Scenario Planning into Transvaluations Information Technology and the institution of identity Innovative Insights
	Gerald Adams
	The Internet is reviving the fractured conversation
	Billy Glennon
	Enterprise SOA and the Intelligent Finance Project Creating new business models around relationships The one-way content revolution has got it wrong

Ideas for winning enterprises

VISION people share their insights, analysis and strategies, which are influenced by experiences with clients and observations of the challenges they face.


Charles Spinosa Read profile >>	Management
		"Promise-Based Management", Published by: Harvard Business Review The Essence of Execution By Donald Sull and Charles Spinosa More >>
		"Using Commitments to Manage Across Units", Published by: Sloan Management Review A company's installed business processes are typically designed to execute routine activities. By By Donald Sull and Charles Spinosa More >>
	Strategy
		"Developing Productive Customers", Published by: California Management Review Developing productive customers in emerging markets More >>
	Marketing Strategy
		"Viral Marketing", Published by: Kellogg on Integrated Marketing Strategies for Viral Marketing More >>
	Market Research for Innovation
		"Taking an EXPANDED View of Customers' Needs", Published by: Marketing Research Qualitative Research for Aiding Innovation Social value-focused interviews can uncover customers’ real desires for new products and help yield critical insights for innovations. By Maria F. Flores Letelier, Charles Spinosa, and Bobby J. Calder: More >>
		"Extending Scenario Planning into Transvaluations", Published by: Futures Research What future did Steve Case foresee when he drove AOL to become the largest Internet access provider? By Charles Spinosa, Chauncey Bell and Maria Flores Letelier More >>
	IT and Marketing
		"Information Technology and the institution of identity", Published by: Information Technology and People Reflections since Understanding Computers and Cognition By Fernando Flores with the assistance of Charles Spinosa More >>
	IT
		"Innovative Insights" Battling with the IT Budget More >>

Gerald Adams Read profile >>		Technology: The Internet is reviving the fractured conversation More >>

Billy Glennon Read profile >>		Q&A: Enterprise SOA and the Intelligent Finance Project More >>
		Online finance: Creating new business models around relationships More >>
		Information: The one-way content revolution has got it wrong More >>

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