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People

People

Our People

VISION is led by directors who manage strategy and operations, as well as drive the company's commitment to create extraordinary results for our clients.

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Graeme has more than twenty five years' experience in commercial finance within a number of industries, including; professional services, fresh produce, shipping, distribution and leisure. He joined VISION in September 2004 after an eleven-year spell with Fyffes, where for his last five years he was the senior finance executive for the Fresh Produce Division in Scotland.

Graeme is an expert in adapting finance functions and business models to turbulent markets and driving high business performance through change. As part of his role at VISION, Graeme offers consultants advice and insights on the financial pitfalls and early warning signs of managing organizations through change.   

During his career with Fyffes he was involved in a number of successful acquisition, merger, and restructuring deals. In 2001 Fyffes Multifresh was merged and integrated into Capespan Europe, requiring detailed financial absorption on plc reporting timescales. In 2001 Fyffes acquired a Redbridge Holdings trading branch in the Glasgow Fruit Market, with subsequent integration into Fyffes Glasgow. Throughout this time there were a number of restructuring and refocusing exercises in the Edinburgh Fruit Market as the industry adapted to competition from the supermarket chains. 

In recent years at VISION, Graeme is proudest of maintaining profitability over constantly changing clients and consulting markets, and developing highly accurate financial projections quarter by quarter, over the course of the year.

Graeme has a BA Degree in Business Studies from Napier College Edinburgh and is a Fellow of the Chartered Association of Certified Accountants, FCCA.

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