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Grasping opportunity through innovation
New business opportunities emerge through changing tastes, reshaping concerns, and shifting customer and client allegiances. Innovation has never been more important; the enterprise that isn't innovating is dying.
Innovation happens in conversations, not in brains. Silicon Valley, for example, has become a hotbed of innovation because of the way people work and play together, commit to innovate and make successful enterprises together, and organise themselves around thousands of conversational practices, clubs and meeting places.
The most critical skill for innovation is a mysterious one: listening. Most of us assume we are competent at listening. The fact is that it is an extraordinary skill, difficult to teach, and usually difficult to detect.
To innovate, one must listen to customers, to competitors, to old and emerging technologies, and to people's concerns. The innovator listens to people's emotions and dissatisfactions. The innovator listens to what doesn't fit in the world, and what might fit.
VISION has been building our clients' capacities for innovation for more than a decade. While innovation can never be produced mechanically, it is possible to set up the conditions for innovation and to produce a steady stream of significant breakthroughs.
VISION's skills in innovation are born out of a bold attitude and years of investing in a capacity to think and act differently:
- we listen sensitively to the concerns of our customers and our customers' customers
- we help our clients puncture the attitudes of apathy and resignation which make many large organisations risk-averse or even resistant to innovation
- we bring skills for designing new technologies and designing new business practices in the same package
- we're persistent. Innovations, like new-born babies, are messy at the beginning but, if nurtured, they often produce remarkable rewards.
Our work with clients has yielded important innovations for companies ranging from Intelligent Finance, IBM, and the renowned CEMEX, to Warner Music Group.
Ask us how we might be able to help you produce strategic innovations.
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