Management
"Change Management",
Approach, Strategy, and Making Change Happen
By Charles Spinosa
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"Promise-Based Management",
Published by: Harvard Business Review
The Essence of Execution
By Donald Sull and Charles Spinosa
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"Using Commitments to Manage Across Units",
Published by:
Sloan Management Review
A company's installed business processes are typically designed to execute routine activities.
By By Donald Sull and Charles Spinosa
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Strategy
"Strategy Execution"
Interview with Effective Executive Business Magazine
The interview was conducted by
Dr. Nagendra V Chowdary,
Consulting Editor, Effective Executive,
Dean,The Icfai Business School
Case Development Center, Hyderabad.
"Developing Productive Customers",
Published by: California Management Review
Developing productive customers in emerging markets
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Marketing Strategy
"Viral Marketing",
Published by: Kellogg on Integrated Marketing
Strategies for Viral Marketing
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Market Research for Innovation
"Taking an EXPANDED View of Customers' Needs",
Published by: Marketing Research
Qualitative Research for Aiding Innovation Social value-focused interviews can uncover customers’ real desires for new products and help yield critical insights for innovations.
By Maria F. Flores Letelier, Charles Spinosa, and Bobby J. Calder:
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"Extending Scenario Planning into Transvaluations",
Published by: Futures Research
What future did Steve Case foresee when he drove AOL to become the largest Internet access provider?
By Charles Spinosa, Chauncey Bell and Maria Flores Letelier
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IT and Marketing
"Information Technology and the institution of identity",
Published by: Information Technology and People
Reflections since Understanding Computers and Cognition
By Fernando Flores with the assistance of Charles Spinosa
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IT
"Innovative Insights"
Battling with the IT Budget
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