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Case Studies

Case Studies

What we have achieved with our clients.

The best way to tell the story of VISION is to describe what we've achieved with our clients and how.

Along our journey we have been fortunate to work with companies such as IBM, Cemex, General Motors, Lloyds TSB, Citi, Scottish & Southern Energy (SSE), RSA, Telefonica, Warner Music and many others.

We pride ourselves on delivering major operational and financial benefits - fast. Here is a summary of some of our results.

We have assisted:

  • One of the UK's fastest growing utility companies to grow its customer base from 2.5m to 5m customers.
  • A major financial institution arrest a 9-year run of falling revenues to 30% growth in 12 months. 
  • One of the largest UK banks develop a mortgage service line that moved from under a 1% market share to a 10% share in 18 months. 
  • A major international mobile telecommunications company to realign its management and culture to meet  the challenges of rapid revenue growth and geographical expansion.
  • A leading North American cement manufacturer to transform into a global industry leader.  
  • One of the world's leading ATM manufacturing and servicing companies to  raise their Net Promoter Score from 6% to 66%.
  • A leading German engineering company to earn the highest profit margins in their industry.

At VISION we like to tell our stories so please contact us, and we will share with you how we have worked alongside our clients to achieve such transformational results.


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VISION: Case Studies: IT

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CEMEX: Patrimonio Hoy

Designing and developing pioneering technology and processes, which provides timely, accurate financial news and analysis to 70,000 paid subscribers worldwide, had an ambitious wish list:

  • turn a relatively static financial news site into a regularly updated news hub
  • facilitate the rapid dissemination of the planet's most sought-after information - financial news from Wall Street - to diverse sites across the web
  • build a 'storefront' to allow readers to subscribe to first-class services and purchase related merchandise

Extra mile

"VISION took on helping as if it were its own business."
Dan Woods, former CTO,

"When I was looking around for consulting partners to help me rebuild the entire publishing infrastructure for, I faced the decision of whether to use VISION, an Irish company just starting its New York operations," recalls Dan Woods, then chief technology officer with

"I had other choices but felt that VISION would go that extra mile for me and would create a valuable relationship. As it turned out, I was right. VISION took on helping as if it were its own business."

Publishing solution

VISION's team began by analysing's complex publishing process, which involved 45 full-time reporters and editors, and more than two dozen columnists and contributors.

VISION implemented Extensible Markup Language (XML)-driven data infrastructure, and built an underlying architecture tailored specifically for content management. The result was a streamlined, accelerated process of collaborative content creation and editorial workflow.

Understanding that a technology solution alone was not enough, VISION also designed the day-to-day business process by which content was created. The virtual newsroom allowed financial journalists to create and update their analysis 'before, during and after the bell'.

Syndication solution

Getting the information out to the world was the next challenge. Along with's own family of free and subscription-based sites, the company's content is delivered to portals such as America Online and Yahoo! Finance, each with audiences of millions.

VISION developed a syndication system that allowed the content to be tailored for the look and feel of the different sites at which it arrived. Syndicated content feeds could be delivered at regular and brief intervals, allowing for rapid updating of financial news stories on destination sites.

Storefront solution

VISION then added an in-house ecommerce system rather painlessly. This storefront enables to closely manage and monitor subscriptions.

VISION also implemented a consumer asset database system that enables to better understand and profile its subscribers. is able to use this data to craft more targeted offers to select audiences and to create a more personalised Web experience.

"VISION provided us with a truly customised approach to designing and implementing the technology we need to enhance our services, increase our delivery channels, and further develop our subscriber base and our overall business," said Woods.

The lesson

"The solution we put in place for is an excellent example of how once-disparate sectors are rapidly converging, with the rise of the Internet," said Gerald Adams, VISION's co-founder and Group Director.

"We believe content management and syndication will be an integral part of knowledge management systems in all service-oriented enterprises, not just in new media, entertainment and leisure sectors, but also in banking and financial services."

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