Redesigning a business around customers
Become a world leader in resource agency management using the
Internet and traditional channels - nothing less would satisfy
Peter Keenan, Chief Executive of Parc.
Established in 1976, Parc is an international leader in
providing short-term staffing solutions to the aviation,
engineering, technology and telecoms sectors.
"The genesis came when we felt we had to address our
approach to the Internet," says Keenan, "We decided that
to capitalise on opportunities afforded by the Internet, we had to
tie in our business processes."
"To do this, we realised we needed outside assistance. We
chose VISION because we knew they could challenge us."
The development of Parc's new offering involved a comprehensive
business process redesign, undertaken by VISION throughout the Parc
group in the UK and Ireland.
A customer-centric approach was applied starting with
customer-facing roles and then on to back-office procedures. The
focus was to enable Parc employees to deliver on commitments made
to clients and candidates, and to design tools that would support
"Under the guidance of VISION people, we undertook a process
redesign where we looked at our business, got feedback from clients
and staff, and studied conflicts and inefficiencies. This was one
of the biggest investments of time and money but it was worth
it", says Keenan.
VISION went on to build a website for Parc, which became a
single point of contact to replace a large number of diverse sites
across the company. A wealth of functionality was built into the
site to complement the user experience and Parc's business
Clients are empowered to manage resources online by making
requests for staff, view timesheets online, view holiday
entitlements and make appraisals. Financial records are also
accessible through the site, allowing Parc clients to see all
VISION spearheaded the execution of this solution - not just
deploying the technology, but also helping the whole Parc group and
its partners embrace it.
"This is a unique offer to both customers and clients that will
undoubtedly raise Parc's competitive edge in the marketplace," says
Barry Ryan, project manager for VISION. "I am confident we have
brought substantial benefit to Parc."
"VISION became very much a part of our operations. They led
change where it needed to be lead", adds Peter Keenan.
"It's difficult to cope with change, this is where the VISION
methodology comes into its own. They manage change and they manage
"I highly recommend VISION. We have had a very good
experience with them," Peter Keenan, Chief Executive,
The Parc website was short-listed for the Irish Golden Spider
Awards, the only non-pure play web recruitment company to be short
listed in the recruitment category.